Blog
Guides on cross-promotion, native ad integration and growing from your own portfolio.
Impressions, clicks, CTR: reading your cross-promo stats
What the numbers in your dashboard actually mean, which benchmarks matter for cross-promotion, and the three levers that move CTR.
Integrating native cross-promo ads in an Android app
A practical walkthrough of the Cross-Promo ads API — fetching ad metadata, rendering it natively in Jetpack Compose, and firing the tracking pings.
Cross-promotion: the install channel most studios ignore
If you ship more than one app, you already own ad inventory. Here is how cross-promotion works and why its installs are effectively free.